Social Media for Business is the use of digital media to attract and engage with current and potential customers, for example online advertising, email marketing, social media campaigning, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising. The are clear pathways and optional groups in each qualification to support the learners journey into this sector.
Who is this suitable for?
These qualifications can lead to a wealth of careers opportunities such as:
- Web Developer
- Social Media Managers
- Digital Marketing Analysers
- Email Marketers
Course Contents
- Principles of Social Media for Business
- Principles of Keywords and Optimisation
- Social Networking Management for a Business
- Using Collaborative Technologies
- Content Management System Website Creation
- Creating and Optimising Content for the Web
- Principles of Social Media Advertising and Promotion
- Communicating Using Digital Marketing / Sales Channels
Assessment
The Level 3 assess learners to ensure they understand social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. It includes units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.
Awarding Body
